Comprehensive analysis of the independent exotic car rental industry based on real data from 224 companies and 2015 vehicles across 7 states.
The U.S. independent exotic car rental market shows strong concentration in warm-weather destinations. Florida leads with 684 vehicles (34% of total inventory), followed by New York with 171 vehicles. Lamborghini dominates the market with 574 vehicles, representing 28% of all listings.
| City | Vehicles | Market Share |
|---|---|---|
| Miami | 411 | 20% |
| Chicago | 183 | 9% |
| New York City | 122 | 6% |
| Los Angeles | 122 | 6% |
| Tampa | 102 | 5% |
| Greenwich | 77 | 4% |
| Buckhead | 66 | 3% |
| Houston | 60 | 3% |
| Las Vegas | 57 | 3% |
| Fort Lauderdale | 50 | 2% |
| Model | Count | % of Fleet |
|---|---|---|
| Lamborghini Huracan | 180 | 8.9% |
| Lamborghini Urus | 164 | 8.1% |
| Lamborghini Aventador | 131 | 6.5% |
| Rolls-Royce Cullinan | 76 | 3.8% |
| Chevrolet Corvette C8 | 71 | 3.5% |
| Rolls-Royce Dawn | 54 | 2.7% |
| Rolls-Royce Ghost | 51 | 2.5% |
| Mercedes-Benz AMG G63 | 44 | 2.2% |
| Bentley Bentayga | 44 | 2.2% |
| Ferrari 488 GTB | 40 | 2.0% |
| Cadillac Escalade | 36 | 1.8% |
| Audi R8 | 35 | 1.7% |
| McLaren 720S | 34 | 1.7% |
| Rolls-Royce Wraith | 34 | 1.7% |
| Porsche 911 | 32 | 1.6% |
The Lamborghini Urus dominates the market with 164 units, making it the most popular exotic rental vehicle. SUV-style exotics (Urus, Cullinan, Bentayga) show strong demand, suggesting renters prioritize practicality alongside luxury. The Corvette C8 has emerged as an accessible entry point to exotic rentals with 71 vehicles available.
| Vehicle | Location | Daily Rate |
|---|---|---|
| Lamborghini Aventador | Long Island, NY | $3,995 |
| Ferrari SF90 Stradale | Long Island, NY | $3,000 |
| Lamborghini Aventador SVJ Roadster | Miami, FL | $2,999 |
| Rolls-Royce Cullinan | Philadelphia, PA | $2,999 |
| Rolls-Royce Ghost | New York City, NY | $2,995 |
| Ferrari Purosangue | Beverly Hills, CA | $2,995 |
| Rolls-Royce Phantom | Long Island, NY | $2,995 |
| Ferrari SF90 Stradale | Miami, FL | $2,595 |
| Vehicle | Location | Daily Rate |
|---|---|---|
| Lamborghini Urus | South Lake Tahoe, FL | $395 |
| Lamborghini Urus | Miami, FL | $399 |
| Lamborghini Urus | Miami, FL | $399 |
| Lamborghini Huracan EVO Spyder | South Lake Tahoe, FL | $445 |
| Lamborghini Huracan | Miami, FL | $450 |
| Lamborghini Huracan | Miami, FL | $450 |
| Bentley Continental GT | South Lake Tahoe, FL | $489 |
| Lamborghini Urus | Miami, FL | $495 |
Ferrari and Rolls-Royce command the highest average daily rates at $1506+ and $1552+ respectively. However, Miami's competitive market offers Lamborghini rentals starting as low as $350 for budget-conscious exotic enthusiasts. The price spread of $3645 demonstrates the wide range of options available.
Miami dominates the exotic rental market with 411 vehicles (20% of total supply), followed by New York City with 122 vehicles. These two cities alone account for over 26% of the entire U.S. independent exotic rental fleet.
Italian marques lead the market: Lamborghini (574 vehicles) and Ferrari (185 vehicles) together represent 38% of all listings. British luxury (Rolls-Royce, Bentley, McLaren) accounts for 21% of the market.
Black dominates the exotic rental fleet with 382 vehicles (29% of colored inventory), followed by White with 315 vehicles. 1323 out of 2015 vehicles (66%) have color data tracked.
118 of 224 companies (53%) offer membership, loyalty, or subscription programs across 32 states.
VIP tier programs are the most common (45 companies), followed by club models (31) and subscription services (29). Florida leads with 40 companies offering programs, representing 34% of all membership providers.
This report is generated from CarRentalList's proprietary database of independent exotic car rental companies. Pricing reflects advertised daily rates and may vary based on season, demand, and rental duration.
Coverage: 32+ states | Update Frequency: Daily | Last Updated: 2025-12-26