Free tool for rental operators
Car rental profit calculator
What one car really nets per month on Turo or another platform, and booking direct. Your numbers in, nothing assumed. Published daily rates by make below, so you can see where your price sits.
Gross bookings per month:
| On a platform | Booking direct | |
|---|---|---|
| Net per month | ||
| Net per rented day, after all costs | ||
| Margin per rented day, before fixed costs | ||
| Break-even rental days |
Direct minus platform, per month: . A positive number means booking direct keeps more, at the volumes you entered.
What exotic cars rent for
The daily rates independent rental companies publish on their own websites, read every week. A make appears once enough cars and companies publish a rate for the median to mean something. Hourly, half-day and deposit figures are left out.
| Make | Median | Middle half | Range | Cars | Companies |
|---|---|---|---|---|---|
| Lamborghini | $1,290 | $1,100 to $1,495 | $699 to $9,999 | 651 | 124 |
| Mercedes-Benz | $749 | $500 to $999 | $199 to $2,500 | 386 | 100 |
| Rolls-Royce | $1,490 | $1,295 to $1,699 | $750 to $3,999 | 310 | 93 |
| Ferrari | $1,495 | $1,200 to $1,799 | $695 to $5,499 | 234 | 82 |
| Chevrolet | $499 | $450 to $695 | $299 to $2,499 | 188 | 94 |
| BMW | $499 | $400 to $599 | $185 to $1,499 | 149 | 52 |
| Porsche | $659 | $495 to $1,050 | $168 to $2,000 | 147 | 62 |
| Bentley | $995 | $799 to $1,200 | $299 to $1,999 | 146 | 68 |
| McLaren | $1,295 | $1,095 to $1,500 | $645 to $2,995 | 128 | 63 |
| Cadillac | $499 | $399 to $595 | $179 to $1,500 | 119 | 73 |
| Land Rover | $495 | $395 to $599 | $159 to $895 | 73 | 42 |
| Audi | $749 | $599 to $999 | $199 to $1,750 | 53 | 36 |
| Tesla | $499 | $395 to $595 | $199 to $995 | 32 | 22 |
| Aston Martin | $999 | $800 to $1,199 | $399 to $1,500 | 27 | 20 |
| Maserati | $495 | $299 to $999 | $179 to $1,500 | 21 | 17 |
Pricing guide by make and state · Turo vs your own exotic rental business
The math, written out
On a platform: net per month = rate × days × (1 − platform fee) − cost per rented day × days − fixed costs.
Booking direct: net per month = rate × days × (1 − card fee) − cost per rented day × days − fixed costs − direct-booking costs.
Margin per rented day = rate × (1 − fee) − cost per rented day. Break-even rental days = fixed costs (plus direct-booking costs when direct) ÷ margin per rented day.
Price a specific car with AI
Our free car rental skills for Claude and Codex do this for one car: they read every published rate for the same model in your city through the CarRentalList MCP server, place your rate in that range and lay out a rate card.
Questions
How do I calculate the profit of a rental car?
Net per month = daily rate × rented days × (1 − platform or card fee) − cost per rented day × rented days − fixed monthly costs. On your own site, also subtract what it costs to win direct bookings (ads, website, booking software). Break-even rental days = fixed costs ÷ (rate × (1 − fee) − cost per rented day).
What fee does Turo take from hosts?
It depends on the protection plan you choose as a host, and Turo changes its plans over time. Use the percentage shown for your plan in your Turo host dashboard; this calculator does not assume one.
What do exotic cars rent for per day?
Published daily rates differ by make and city. Across the companies we list, the median published Lamborghini rate is $1,290 a day (middle half $1,100 to $1,495, 651 cars at 124 companies). The table on this page has the other makes; the pricing guide breaks it down by state.
How many days a month does a rental car rent?
It varies a lot by car, city and season, so use your own numbers: count the days each car was out last month and last season. A business plan built on a borrowed utilization figure is the most common reason the numbers do not work out.
Turo or my own booking site?
A platform brings demand and takes a share of every booking; your own site keeps the full rate but you pay to win each renter and need your own commercial insurance and rental agreement. Many operators run both. Enter both fee rates and your direct-booking costs above to see where the line falls for your car.